I watched adidas diagonal - the european team video in it’s entirety last week for the first time and I was really impressed with the production, art direction and design work in it, especially the custom type for the different cities.  They really did a great job of matching title’s type styles to the locations.

I’ve included a couple of screen shots of my favorites, If you haven’t seen the video yet you can watch it or download it from the adidas skateboarding website.  I had a look in the credits and of course the art direction is done by the very talented Matt Irving & Juice Design in San Francisco, who seem to be doing the majority of the adidas skateboarding branding stuff (and doing it quite brilliantly.)